What do you value most in luxury bedding? Is it the comfort, how long it lasts, or the beautiful designs? Each of these qualities matters, but finding bedding that delivers all three can be challenging when shopping online, since you cannot touch the fabric or see the details in person.
With that in mind, we’ve created a simple six-step checklist to help you spot real quality from the comfort of your home.
1. Pay Attention to the Fabrics
When shopping online, the fabric description is your best guide to quality. Natural fibers such as long-staple cotton, European flax linen, and wool are often used in high-end bedding because they are soft, breathable, and durable.
Cotton feels smooth and versatile, linen is textured and airy but softens with every wash, and wool adds warmth with a cozy finish.
Paying attention to fabric details is especially important when you cannot see or touch the bedding in person. The type of material will influence not only how it feels against your skin but also how long it lasts and how easy it is to care for.
2. Don’t Get Caught Up in the Numbers
Thread count, GSM, or other numbers can give you some information about bedding, but they do not guarantee comfort on their own.
Pro Tips: For cotton, a thread count between 300 and 600 usually offers a good balance of softness and durability.
Linen is better measured by GSM, which shows weight and thickness, with lighter options feeling airy and heavier ones adding more warmth.
When shopping online, numbers are useful as a guide, but they should never be the only detail you rely on. In reality, some manufacturers inflate these figures without improving the fabric. Comfort depends more on the type of fiber and the way it is woven.
Look at the numbers alongside these details, and you will have a much clearer idea of how the bedding will actually feel when you sleep on it.
3. Verify Certifications and Standards
Certifications are one of the clearest ways to judge quality when buying bedding online.
When checking for them, look for Oeko-Tex Standard 100, which means the fabric has been tested for harmful substances, and GOTS (Global Organic Textile Standard), which confirms the use of organic fibers produced under strict environmental and social guidelines.
Most brands make these details easy to find on their product pages, as certifications reflect care and transparency. Choosing bedding with these assurances helps you invest in pieces that are both comfortable for you and responsibly made.
4. Confirm the Size and Fit
Even the best fabric will not feel right if the bedding does not fit your bed properly. Sizes can vary between regions and brands, so always check the bedding sizes and check measurements before you buy.
For example, this is standard European Bedding sizes for you to know.
| EU Bed Size | Dimensions (cm) | Dimensions (ft/in) |
|---|---|---|
| Single | 90 x 200 | 3' x 6'6'' |
| Double | 140 x 200 | 4'7" x 6'6" |
| King | 160 x 200 | 5'3" x 6'6" |
| Grand King | 180 x 200 | 5'11" x 6'6" |
Pay special attention to fitted sheet depth and duvet cover dimensions, since these are the areas where mismatches often happen.
Most online stores provide clear size charts, and taking a moment to compare them with your mattress saves you from unnecessary returns.
Properly fitted bedding not only feels more comfortable but also looks neater and lasts longer, since fabric is less strained during use.
5. Review Care Requirements
Luxury bedding is an investment, and how you care for it will affect both comfort and longevity.
Before making a purchase, check the washing instructions. Some fabrics are machine washable on gentle cycles, while others may require cooler water or line drying to maintain their texture and strength.
Knowing the care needs in advance helps you choose bedding that fits your lifestyle. Easy-care options are ideal if you want convenience, while more delicate fabrics may be worth the effort if you value a particular texture or look.
Following the recommended care ensures your bedding stays soft, fresh, and durable for years.
6. Consider the Design as Part of the Investment
Bedding shapes the look and feel of your bedroom. While solid colors are timeless and versatile, patterns, textures, and artist-designed pieces can transform your bed into a true focal point of the room. Design is what allows bedding to feel personal rather than generic.
When shopping online, take the time to explore styles that reflect your taste and lifestyle. Choosing designs that resonate with you makes the bedding feel intentional, adding character to your space while still delivering everyday comfort.
In this way, your purchase becomes both a practical choice and an expression of your style.
Ready to Shop Luxury Bedding Online?
Choosing the right bedding comes down to three things: the fabric it is made from, how it feels to sleep in, and how it shapes the look of your bedroom. Once you understand how fibers, weaves, and designs affect comfort and style, it becomes much easier to find bedding that suits both your lifestyle and your space.
At ZigZagZurich, our luxury bedding collections are available in natural cotton, pure European flax linen, and soft wool. Each fabric is chosen for its unique qualities, giving you options that range from the crisp smoothness of cotton to the airy texture of linen or the warmth of wool. Combined with original artist-driven designs, every piece adds lasting comfort and individuality to your home.
Explore ZigZagZurich’s luxury bedding collection and find the design that feels right for your space!
Frequently Asked Questions
1. Is a higher thread count always better?
Not necessarily. For cotton bedding, a moderate thread count of around 300 to 600 is often the best balance of softness and durability. Extremely high counts can sometimes be created by twisting lower-quality fibers together, which makes the fabric less breathable. Focus on the quality of the fiber and weave rather than the highest number.
2. What is the best way to care for premium linens?
Always follow the care instructions provided with your purchase, as different fabrics require different handling. Cotton bedding is usually machine washable, linen benefits from gentle washing and softens over time, and wool may require more delicate care. Using mild detergents, cooler water, and avoiding harsh softeners will help keep natural fabrics strong and comfortable for years.
3. Why choose artist-designed bedding over a solid color?
Artist-designed bedding adds more than just function to your room. It introduces texture, pattern, and personality, turning the bed into a focal point rather than a background element. While solid colors are versatile, artist-driven designs bring individuality and depth that make your bedroom feel more intentional and expressive.
