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May 23, 2023

House of Switzerland, Milano Design Week 2023

House of Switzerland, Milano Design Week 2023-ZigZagZurich

The Milano Design Week 2023 is one of the most highly anticipated events in the design industry, bringing together some of the most innovative and creative minds from around the world. This year, the House of Switzerland is set to showcase six Swiss interior labels -  SchindlersalmerónRöthlisbergerLichtprojekteLehniSeledue, and Embru and they are taking the design world by storm with their latest exhibition.

One of the most exciting elements of this exhibition is the fabric that has been chosen to complement and enhance the features of these brands, their products, and the location itself. The fabric that has been chosen is none other than "Plastic Fantastic," a material that is both unique and versatile.

Designed to be both durable and flexible, "Plastic Fantastic" is the perfect choice for this exhibition. Its unique texture and vibrant colors bring life to the space, while its durability makes it ideal for use in high-traffic areas. The fabric's flexibility also allows it to be molded and shaped to fit a variety of different spaces, making it the perfect choice for the House of Switzerland.

But what really sets "Plastic Fantastic" apart is its ability to enhance the features of the six Swiss interior labels on display. Each label has its own unique aesthetic, and the fabric is able to complement and highlight these different styles, bringing out the best in each brand.

The House of Switzerland's exhibition is set to be a true showcase of Swiss design, and the choice of "Plastic Fantastic" as the fabric for this event is a testament to the innovative and forward-thinking approach of these six Swiss interior labels. With its unique texture and unmatched versatility, "Plastic Fantastic" is the perfect choice to bring this exhibition to life. 

Milano Design Week
Milano Design Week - House of Switzerland
Written by Kai Litscher

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