The best part of summer is often the simplest: sun on your skin, soft cotton under you, and time that moves a little slower. As the weather warms up and days get longer, having a good beach towel makes all the difference.
To help you get ready, we’ve picked five of our favourite beach towels for this summer. Each one is designed to feel good, look beautiful, and last beyond just one season. From bold designs to soft textures, these towels bring style and comfort wherever you take them. Let’s take a look at the ones worth packing!
What to Look for in a Beach Towel
Before diving into our recommendation, let’s first explore what makes a beach towel stand out. The best options are soft to the touch, quick to dry, and effortlessly combine function with personal style. Here’s what to keep in mind:
Choose Cotton That Stays Soft and Breathable
Not all fabrics are equal. Natural cotton remains the best choice for summer. It is soft against the skin, dries moisture quickly, and allows air to flow through the fibers. This means you stay comfortable, even on the hottest days. High-quality cotton towels also wash well and remain smooth over time.
Look for a Size That Gives Space Without Extra Weight
The ideal towel is large enough to stretch out on, but still light enough to carry. It should fold neatly into a bag and be easy to pack for a weekend trip. A well-sized towel gives you flexibility, whether you are sunbathing, drying off, or using it as a wrap.
Choose a Weave That Dries Quickly and Releases Sand
After a swim, you should opt for a towel that dries fast and stays clean throughout. The best ones have a low-pile weave that helps them shed water quickly and let go of sand with a simple shake, making them easier to manage and keeping them fresh between uses.
Pick a Design That Represents You
Lastly, your towel should feel like an extension of your style. Whether it’s neutral colours that match your aesthetic, bold patterns that elevate your look, or artistic prints that add a vibrant touch to your beach setup, choose designs that reflect who you are. A good one can turn simple moments like drying off or lying on the sand feel a little more special!
Top 5 Beach Towels for Your Extraordinary Summer
Now that you know what to look for in a beach towel, it’s time to explore the ones that do it best. Here at ZigZagZurich, we turn everyday essentials into pieces worth talking about. Let’s take a look at the five standout towels to make your summer beautifully memorable:
1. “Sunny Side Up” by Lea Krebs
When the sun’s out and the pace slows down, you want a towel that feels light, dries quickly, and looks good without trying too hard. Sunny Side Up does just that. With warm pinks, soft whites, and playful shapes, it brings a gentle burst of colour wherever it goes. If you want something that feels easy and lifts the mood, this towel does the job beautifully.
2. “Cornetto” by Michelle Rondelli
Playful yet relaxed, Cornetto adds a sense of lightness to your summer routine. It recalls vintage beach umbrellas, seaside afternoons, and the simple pleasure of something cold on a hot day. Whether stretched across warm sand or packed for a weekend away, it’s a piece that brings joy without asking for attention.
3. "Hebi" by Michelle Rondelli
With its intricate lines and coiled form, Hebi isn’t shy, and that’s the point. The bold dragon and swirling floral patterns make a statement whether you’re poolside or stretched out in the sun. It’s a perfect balance of strength and calm to carry with you to the beach, the park, or anywhere you unwind.
4. “Sun No Ray” by Dalakami
With its soft tones and bold shape, Sun No Ray adds structure without heaviness. This towel captures the familiar feeling of lying beneath a striped umbrella, looking up into a warm, cloudless sky. It’s made for long, slow afternoons by the sea, offering shade, softness, and a moment of visual stillness in the middle of summer.
5. “Beach 2” by George Sowden
Larger in size and full of personality, Beach 2 creates space to lounge, share, or sprawl. It turns any patch of grass or sand into a graphic, sun-soaked escape. This towel brings energy and structure in perfect sync. And not only that, it's bold yellow and cobalt pattern recalls cracked tile, sun glare, or the abstract rhythm of beach days.
Which Towel Is Coming With You This Summer?
It’s time for the right towel to become part of your summer story. One that truly soaks up saltwater and lets you enjoy those warm, lazy afternoons to the fullest. It should be there when you stretch out after a swim, wrap yourself up with a good book, or shake off the sand before heading home.
That’s why we make ours at ZigZagZurich with care. Our artisan ZigZagZurich beach towels are crafted in Europe from soft, durable cotton and are certified by STANDARD 100 by OEKO-TEX®, so they’re safe on skin and gentle on the planet. They’re designed to last, age beautifully, and carry memories from one sunny season to the next.
Find your summer missing piece on ZigZagZurich's beach towel collection, and bring home the one that feels like your kind of summer!
