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1 + 1 + 1 - The Heart of the Matter by George Sowden CoopDPS x ZigZagZurich

1 + 1 + 1 -  The Heart of the Matter by George Sowden CoopDPS x ZigZagZurich ZigZagZurich x George Sowden
Our partnership with CoopDPS - George Sowden and Nathalie Du Pasquier has given birth to a unique range of textiles, wall coverings, fabrics and much more.  Our support for the artists we work with is important to us a company, hence the importance of seeing art installations like 1 + 1 + 1 - celebrating 40 years work of George Sowden shown in his home town of Milano... if your in town simply go and see it, its a wonderful exhibition and we are proud to be part of this with the unique black and white wall coverings and blankets developed for this unique art experience. Information all below about the event: 
George Sowden
The Heart of the Matter
from March 27th to May 26th, 2017
 
"I am a designer and my normal day’s work is developing new product ideas and creating technical information for manufactures, as well as giving guidelines for various production processes. The artifacts, manufactured from my ideas, are for everyday use - of course they carry my signature, they represent my sensitivity, they look nice, they are new, they influence our behaviour and give identity to our environment - but they are not art, and even when I draw a pattern for a textile or a decoration for ceramic, the artwork immediately becomes a product and loses its connections with art - art is something else.
And, even now when there is a lot of talk about the interference of design in the world of art, and there are a lot of examples: chairs, tables and objects reaching high prices in auctions, unique pieces, I must say that, for me, they do not substitute art.
Art is more indirect. Art is more elusive and it is because art sends poetic messages without the intrusion of an implied secondary function, that for the 1+1+1 exhibits I have constructed art works (and I do consider them art) using some bits-and-pieces taken from manufactured objects that I designed, including patterns I did for textiles and decorations from my ceramics. Using them as raw material I have rearranged them, sometimes changing the scale, and installing them in such a way that they are no longer recognisable as products. Decontextualised they are just colours and shapes."

The Heart of the Matter
is part of 1+1+1, a project by Elena Quarestani curated by Marco Sammicheli

George Sowden
(1942) Born in United Kingdom, he moved to Milan in 1970 where he started his career as a designer and product developer; firstly in the office of Ettore Sottsass, and then as a consultant for Olivetti for whom he designed many important products including the fax machine OFX420, awarded the Compasso d’Oro in 1991. During the 1970s his design research and rediscovery of decoration, leads him to become one of the founding members of Memphis - a movement that has influenced the aesthetics and identity of global design since their first exhibition in 1981. In 1990 the Musée Des Arts Décoratifs in Bordeaux organised an anthological exhibition of his work, “George J. Sowden Designing 1970 1990”. He has designed products for many Italian companies including Alessi, Segis, Guzzini as well as Olivetti and for many other important companies around the world including, Swatch, Bodum, Steelcase, Tefal and Moulinex. Parallel to his industrial design work, he has always maintained a passionate interest in craft research, decoration, visual identity and communication. In 2010, to further his personal views, he founded his own name brand - Sowden.
George Sowden The Heart of the Matter x ZigZagZurich Assab One Milano
1+1+1
Eun Mo Chung + Bijoy Jain + George Sowden
from March 27th to May 26th, 2017
 
from Tuesday to Friday,
3.00 to 6:30 pm and by appointment

Opening:
Monday 27th March 2017
from 6:30 pm

Special opening:
Saturday 1st and Sunday 2nd April from 3:00 to 8:30pm
Drinks from 6:30 to 8:30 pm
 
A project by Elena Quarestani,
curated by Marco Sammicheli

Bijoy Jain
Water, Air, Light


George Sowden
The Heart Of The Matter


Chung Eun Mo
Shapes and shades

Three authors – a painter, an architect, a designer – have accepted the invitation to share the vast Assab One spaces. Each of them has chosen to produce new works for the occasion, with pieces that confirm the proximity of art, architecture and design.
George Sowden The Heart of the Matter x ZigZagZurich Assab One Milano
George Sowden The Heart of the Matter x ZigZagZurich Assab One Milano
1 + 1 + 1 -  The Heart of the Matter by George Sowden CoopDPS x ZigZagZurich
1 + 1 + 1 -  The Heart of the Matter by George Sowden CoopDPS x ZigZagZurich
1 + 1 + 1 -  The Heart of the Matter by George Sowden CoopDPS x ZigZagZurich1 + 1 + 1 -  The Heart of the Matter by George Sowden CoopDPS x ZigZagZurich
1 + 1 + 1 -  The Heart of the Matter by George Sowden CoopDPS x ZigZagZurich
1 + 1 + 1 -  The Heart of the Matter by George Sowden CoopDPS x ZigZagZurich
1 + 1 + 1 -  The Heart of the Matter by George Sowden CoopDPS x ZigZagZurich
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