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Nik Baeyens is a Belgian designer and artist who graduated as Master of Integral Product Development in Antwerp. As a freelancer, he designs products for various brands in different fields, selling them successfully around Europe. In his designs, he initiates stories to trigger people’s feelings, catching their attention to offer new experiences. He combines fairy tales, characters, logo’s & images of popular culture to intuitively create new stories. Screen printing and hand-painting are his favored techniques. In a brief way, Nik Baeyens is looking for interaction between the art and the viewer to obtain an “Awareness of Life!”.